
Looking good on camera takes more than a good angle—it starts with preparation. Whether you’re shooting with a high-end Hasselblad camera or simply using your phone, how you present yourself makes a difference. Swapping out your usual specs for colour contact lenses can give your eyes that extra pop on screen. Even something as simple as ordering your favourite coffee beans online for a strong brew before your shoot can perk up your face and help you feel more alert, projecting a fresher, more radiant appearance.
Know Your Lighting
Lighting is the make-or-break element in any on-camera appearance. Natural daylight is often the most flattering, so position yourself near a window if you’re indoors. If you’re shooting in a studio or after dark, invest in a soft ring light or LED panel with adjustable temperature settings. Soft white light mimics natural daylight and reduces harsh shadows, while cooler light can lend a crisp, editorial look. Never rely solely on overhead lighting—it creates unwanted shadows under the eyes and chin.
Choose the Right Background
Cluttered backgrounds draw attention away from you. Keep it simple: a plain wall, a softly styled room, or even a subtle wallpaper can help you stand out. If you’re filming or joining a call from home, tidy up the space or use a virtual background that complements your style. Avoid overly bright or patterned settings, as these can clash with your appearance or distract from your message.
Dress for the Camera
What looks good in person doesn’t always translate well on screen. Solid colours are your best friend—particularly jewel tones like royal blue, emerald, and plum, which tend to flatter most skin tones and photograph beautifully. Avoid stark whites or bold stripes, as they can create glare or visual distortion on the camera. Also, remember to dress for the frame—ensure your top half looks polished, even if you’re in lounge pants below the desk!
Focus on Facial Features
Looking good on camera isn’t just about makeup—it’s about definition. Add a touch of bronzer or contour beneath your cheekbones and along your jawline to add structure. A dab of concealer under the eyes can make a world of difference, especially under strong lighting. Highlight your eyes and brows—whether with makeup or colour contact lenses—to draw attention to your expressions, which are key when speaking to a lens.
Mind Your Posture and Eye Contact
Camera presence is about energy and poise. Sit or stand with your shoulders back and spine aligned to instantly appear more confident. If you’re on a video call, look into the camera lens—not the screen—when speaking. This mimics eye contact and builds a sense of connection with your audience. Keep your gestures within the frame, and remember to smile. Even a subtle lift of the lips can warm your expression and boost approachability.
Tame the Shine, Embrace the Glow
The camera has a way of picking up every bit of shine, especially on the forehead and nose, Using blotting papers or matte powder to reduce excess oil. That said, don’t eliminate all glow. A bit of natural sheen on the cheeks or high points of the face keeps you from looking flat or washed out. Hydrated skin, balanced with strategic powdering, creates that ideal camera-ready finish.
Check Your Framing
Good framing ensures you stay the focus. A helpful trick is to place your eyes about a third of the way down from the top of the frame, which creates a more visually engaging composition. Avoid too much headroom or cutting off your chin. If you’re seated, use a tripod or laptop stand to keep the camera at eye level. Tilting your lens too far up or down distorts your facial proportions and undermines all your styling efforts.
Hydrate and Wake Up the Skin
Before going on camera, drink a glass of water to hydrate from within. If you’re prepping early in the day, that cup of tea or brew made from your coffee beans online order isn’t just a caffeine hit—it also gives your complexion a subtle pick-me-up. Splash your face with cold water or use a jade roller to stimulate circulation and reduce puffiness for that refreshed, just-awake glow.
Test and Adjust Before Going Live
Do a test run before you hit record or go live. Check your lighting, framing, and sound. This gives you a chance to make adjustments—and calm any last-minute nerves. Seeing yourself on camera before you go public helps fine-tune your delivery and boosts confidence. Practice speaking clearly, and remember: a warm tone and relaxed pacing are more engaging than speed or volume.
Don’t Overthink It
Perhaps the most important tip of all is to relax. You don’t need to look like a model or influencer to appear great on camera. A little effort, a fresh face, and a good vibe go a long way. If you feel comfortable and prepared, it shows. Focus on your message, stay present, and let your personality shine through. Looking good on camera is just the beginning—how you make your audience feel is what they’ll remember most.
Whether you’re a content creator, a professional speaker, or just dialling into a virtual meeting, these basics help you put your best face forward. With the right setup, smart styling, and a bit of prep—plus maybe a little boost from your favourite brew—you’ll be camera-ready in no time.