International style and star photography duo, Markus & Koala, are revealing a brand-new series of photography, highlighting the current in fashion and physical fitness developments. The images record the art of self reinvention and are now readily available to consumers of associated brand names, especially, RealRyder International, makers of the un-stationary RealRyder Indoor Cycle, and worldwide photography and imaging business, Fujifilm.
The acclaimed professional photographers– understood for shooting renowned pictures of celebs consisting of David Bowie, Beyonce, Mariah Carey, Kanye West and Kim Kardashian, along with ad campaigns for Nike, Anna Sui, Pepsi, Skyy Vodka, Lancome and most just recently, Reebok London– explore the camera-tech giant’s brand-new FUJIFILM GFX 50S medium-format mirror-less electronic camera that’s presently in beta-production. Set up for release early this year, the brand-new electronic camera innovation boasts an industry-leading pixel count of 51.4 million, which provides exceptional sharpness and image quality. The cam’s X-Pro image processor provides impressive color and tone re-production, setting a brand-new bar for professional photographers who shoot business and style work.
“Workout and style are both such strong types of self-expression for individuals. They are effective tools for transforming oneself,” states Markus Klinko. “We wished to highlight a modern-day technique to style and physical fitness with sexual magnetism and a lively method.”
Markus & Koala picked global indoor biking brand name, RealRyder International– makers of the un-stationary RealRyder Indoor Bike– together with numerous style brand names (Digby Jackson, This is a Love Song, Dimepiece LA, American Clothing, Adidas, Puma and Nike) for the photography expose. Klinko continues, “These brand names embody a spirit of modification and development, an objective to defy the status quo.”
“Understanding that Markus is an authentic fan and day-to-day user of our item, we might not have actually been more passionate– and honored– to deal with him and Koala on this shoot,” states Colin Irving, CEO of RealRyder International. “For the past 8 years, our vibrant indoor biking platform has actually motivated our consumers to press the borders of traditional indoor biking, a section of the physical fitness market that has actually not progressed, equipment-wise, in over 25 years. While the RealRyder Bike resonates with a wide array of ages, it has actually been most rapidly embraced by more youthful demographics, a group who requires higher home entertainment and performance from their exercises, and who easily accepts brand-new innovation and the need to remain pertinent, like individuals of fitness training Sydney and Melbourne, The brand-new generation of riders is not seeking their moms and dads’ indoor biking class for motivation.”
“Our consumers are contending in a highly-saturated physical fitness market,” states Jackie Mendes, Director of Sales & Marketing at RealRyder International. “It’s interesting to give our clients direct access to the level of elite professional photographers who deal with A-list Hollywood stars. This becomes part of our continuous dedication to not just provide remarkable devices, however likewise to support our consumers with marketing tools that will assist their company to prosper.”
Markus & Koala are a worldwide photography duo, understood for developing a “distinct visual universe” (Style Publication), where attractive high-fashion merges with the gritty edge of youth culture. Koala’s imaginative viewpoint, from the perspective of a young Chinese American multi-media artist, resonates throughout their work and includes a modern-day, advanced imprint to Markus’ shiny, 70s and 80s influenced signature design.
ABOUT REALRYDER INTERNATIONAL LLC
RealRyder International LLC, located in Santa Monica, California, is the designer of the world’s very first un-stationary indoor bike. Led by a group with more than 120 combined years of physical fitness training market experience, RealRyder International is transforming indoor biking with the RealRyder ABF8– an exceptional efficiency indoor bike that fulfills the requirements of the elite-cyclist or fitness center member for training and efficiency. The RealRyder ABF8 vision started Twenty Years back when competitive bicyclist and ReaRyder International CEO and co-founder, Colin Irving, saw a way to enhance the efficiency of the stationary bicycle to much better replicate the genuine bike experience. Now growing in more than 50 nations worldwide, RealRyder International serves a range of store multi-modality studios, full-service gym brand names, such as, World Health club (Taiwan), Pure Physical fitness (Hong Kong), Bodytech (Latin America) along with all branches of the United States Armed forces, rehab centers, expert athletic training centers and college/university recreation centers.